Wednesday Website Wisdom: Healthcare Services Websites

Wednesday Website Wisdom is back for another breakdown of best practices for business websites. Today’s topic is healthcare services — everything from dentist’s offices to private practice to urgent care — which is booming as the broader industry becomes more privatized, and more segmented, every day. The findings we’re sharing today come from what we […]

Wednesday Website Wisdom: Short-Term Rental Websites

During Colphon’s recent work on the new website for Charlestonian.com, we gained a ton of insight into the keys to optimizing short-term rental websites. Sharing such wisdom is a priority for us in 2026, so let’s jump into our first Wednesday Website Wisdom piece of the year. Before diving into our top takeaways, check out […]

Wednesday Website Wisdom: How To Optimize Your Nonprofit Business Website

As an iconic insurance spokesperson camel once said, “Guess what day it is?!” That’s right, it’s time for some more hard-won Humpday  Wednesday Website Wisdom … While we don’t feel strongly about who you go to for your insurance needs, we DO have a lot of insight about the best way to optimize a website […]

Wednesday Website Wisdom: 4 Ways To Improve Your Residential Real Estate Website

Charleston-based online marketing agency Colophon New Media has unique insight into how to optimize business websites for specific industries, from commercial real estate to homebuilding to boat brokerage, to name just a few. Today, we’re turning our attention to the fast-growing world of residential real estate as we launch our new Wednesday Website Wisdom feature. […]